Proton is the latest entrant in the quirky "VPN for your TV" market
Briefly

Netflix has been blocking VPN and proxy services since 2015, intensifying enforcement in 2021, leading many providers to adapt by leasing residential IP addresses.
Similar to Netflix, streaming services like Amazon Prime Video and BBC have heightened their measures to block tunneled traffic, limiting access for users employing VPNs.
Proton VPN has acknowledged the challenge of geo-restrictions and offers guidance to unblock services such as Amazon Prime Video, while distancing itself from copyright violations.
Finding up-to-date lists of effective VPNs for bypassing geo-restrictions indicates the volatility in techniques for overcoming these streaming services' blocks, showcasing their effectiveness.
Read at Ars Technica
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