"This kit is aimed at the first generation of people who grew up with football shirt in the design that we know today," Cowburn tells FourFourTwo. "Guys above the age of 50 are affected, and unfortunately every 45 minutes someone will die from prostate cancer. They've all grown up with football shirts in this cool, patterned design, so I wanted to create something that felt like it was nostalgic to people of that generation, where they would know where the inspiration for this kit has come from."
"During October, football fans are encouraged to walk, run or cycle every day to help raise money for lifesaving research into better tests and treatments to save men's lives. In the six years since its inception, the charity has raised 500,000 from the campaign - and they're now targeting the 1m milestone in October 2024."
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