"Every 45 minutes just half the length of a football match a man dies from prostate cancer in the UK. That terrifying statistic was the inspiration behind Prostate United, a campaign which has so far helped to raise more than 500,000 for Prostate Cancer UK... It started in 2018 as little more than a challenge set by fitness coaches at Rotherham United, inspired to honor a grandfather lost to the disease. "
"We started talking around the cancer and how one man dies from it every 45 minutes. We asked ourselves, 'What could we do in 45 minutes?' We thought we could run 10k. Then again the next day, all October. So, we said we would raise funds by running 10k every day in under 45 minutes".
"What we found was that the challenge inspired people to talk more. Walking around like the tin man after a few days leads to questions. So people started talking about it and sharing the idea".
"The following year, we went again and tried to get more people involved and more fundraising. What started as a two-man adventure quickly grew, inspiring individuals at clubs from Manchester City and Liverpool to Sunday League outfits".
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