TBWA HAKUHODO, in collaboration with advocacy group 'Marriage For All Japan,' has introduced Pride Vision, an innovative AR camera for voters to identify candidates' stances on marriage equality.
The AR platform requires no app download; voters simply visit the Pride Vision website to check constituencies and scan candidate posters for their support of marriage equality.
By utilizing the AR camera, voters can easily distinguish which candidates are pro-marriage equality based on the presence of a rainbow-colored animation on the scanned posters.
Pride Vision will be functional for 85 percent of Japan's single-seat constituencies, demonstrating the commitment of TBWA HAKUHODO and volunteers to promote informed voting in the upcoming elections.
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