We want to inspire the next generation of women who want to be in the sports media industry,” says Mollie Kmita. Their Powerhouse Project aims for inclusivity.
We are really grateful to have the level of partnerships that we've got. We want the women in our academy to be exposed to the best.
Research shows that 70% of female sports fans aged 16-24 perceive sports media as male dominated, affecting their willingness to apply for jobs.
Since our inception, the Powerhouse Project has committed to increasing female representation in sports, which is crucial for inspiring future generations.
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