Post-COVID life and China's tough economy pushes a 95-year-old jewelry brand to embrace 'wearability' and a more casual consumer
Briefly

The subtle design of Chow Tai Fook's new flagship store in Hong Kong reflects a modernization of traditional elements, integrating cultural references such as bamboo scaffolding.
Creative director Nicholas Lieou aims for a minimalistic approach in jewelry design, contrasting with the historical practice of overloading cultural significance into a single piece.
Chow Tai Fook's recent significant revenue decline is largely attributed to a downturn in luxury spending, particularly impacting their strong reliance on mainland Chinese consumers.
The luxury downturn in China has major implications for Chow Tai Fook and other brands, highlighting shifts in consumer behavior and tourism's impact on sales.
Read at Fortune Asia
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