As an EV-only brand, Polestar's journey looks increasingly challenging by 2025, particularly as it navigates U.S. protectionist measures against Chinese automakers. However, CEO Lohscheller remains optimistic about the U.S. market's appetite for emission-free mobility and advanced technologies. Highlighting the Polestar 3 as the first European Software Defined vehicle, he underscores its capacity for continuous improvement through over-the-air updates. In light of anticipated tariffs and software restrictions, Polestar is focusing on local manufacturing to adapt its U.S. strategy to maintain compliance and market relevance.
Lohscheller emphasizes that being an EV-only brand amidst U.S. protectionism presents challenges for Polestar, yet he remains optimistic about the market's potential.
With the transition to emission-free mobility, Lohscheller believes that Polestar's advanced technology will appeal to customers in the large U.S. market.
The Polestar 3, a European Software Defined vehicle, is a significant advancement, allowing continuous improvements through software updates, setting it apart in the automotive market.
Despite facing new tariffs and software bans, Polestar is committed to local manufacturing in the U.S. to ensure compliance and maintain a strong market presence.
Collection
[
|
...
]