The article discusses the resurgence of voluminous hairstyles, which are gaining popularity across various spheres, including politics and fashion. High-profile figures like Melania Trump, Karoline Leavitt, and Kristi Noem have embraced this trend, moving away from sleek styles to big, bold hair. Salons are reporting increased requests for this look, with references to its influence stemming from celebrities like Beyoncé and Pamela Anderson. Notably, the trend reflects changing aesthetics and possibly political messaging, as it becomes a signature style among certain Republican figures.
It's big. It's bouncy. And it's back. From the catwalks to Capitol Hill, hair with added volume is trending. Raised at the roots and curled at the ends, big and bold hair has knocked relaxed, beachy waves off the hairstyle charts.
Since 2011, the Princess of Wales has been styling her hair in the same way. Last March, Beyonce's Super Bowl look, with her voluminised hair reaching even greater heights in front of a wind machine, led to requests in salons for Texan blowouts.
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