Ollie's acquisition of DIG Labs heralds a significant shift in the pet food market, as the company now integrates AI diagnostics for pet health directly into its subscription service.
The Health Check app developed by DIG Labs has been vetted by veterinary professionals, drawing on extensive data from over 10,000 dog stool samples to assess pets' health.
With the launch of Health Screening, Ollie is set to impact how pet owners monitor their pets’ health, offering quick, AI-driven insights on various health concerns.
By proactively addressing issues ranging from tartar buildup to weight problems, Ollie’s health-centric approach could potentially reshape pet owner behaviors towards better health management.
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