The newly established 3×3 professional women's basketball league, Unrivaled, co-founded by WNBA stars Breanna Stewart and Napheesa Collier, has secured a groundbreaking media rights deal with TNT Sports, bringing unprecedented visibility to women's basketball. For the inaugural season in January 2025, fans can expect over 45 primetime matchups on TNT and truTV, along with streaming access on Max, marking a significant milestone in the promotion of women's sports.
This strategic partnership is expected to catapult the visibility of women's basketball, highlighting the league's star players and the increasing support for women's sports. With a deal reportedly valued at over $100 million, it stands as one of the most lucrative media contracts in women's basketball history, indicating the growing recognition and investment in women's professional sports.
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