The increase in NRL's interest in British rugby league is set to elevate the World Club Challenge, despite the current setback of teams prioritizing Vegas over tradition.
Wigan Warriors and Penrith Panthers will miss out on a World Club Challenge rematch as both teams are busy in Las Vegas, showcasing the growing NRL's power.
Prof Tony Collins highlighted that rugby league's history is marked by missed opportunities, indicating a systemic issue with capitalizing on promotional events.
Penrith's CEO noted that while playing the WCC at the NRL Magic Round makes sense, existing contracts complicate scheduling and commitments.
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