Ruben Amorim, the new Manchester United manager, adopts an unconventional approach by admitting the team's poor state and his own role in it. Traditionally, coaches are expected to manipulate narratives to shield themselves from criticism. Amorim’s candidness challenges these norms, suggesting that he believes in a deeper transformation, even if it comes at the team's expense. His strategy is reminiscent of historical figures in coaching yet raises eyebrows due to its boldness so early in his tenure, as he questions the team's potential for redemption.
Amorim is trying to convince those who pay attention to Manchester United — that the club is irredeemable in its present form, and that he is part of the reason.
This is an unusually bold strategy for anyone in such a position, let alone someone who has been on the job for only 82 days.
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