When Heller initially decided to create the book, he wanted to make sure it wasn't just for tourists looking for another overexposed attraction to visit in the city. He also wanted to cater to the locals of the neighborhoods he visited, giving them a back story of some of their favorite businesses.
New York Nico's Guide to NYC is part secret history, part citywide tour, painting a portrait of present-day New York City like never before, highlighting businesses around the boroughs with a deeper insight into the identity and history behind each one.
A lot of these spots you might know about if you're a local, but you don't know their story. And that's kind of like the essence of what my Instagram is, Heller said. It's kind of like doing a deep dive into these places or people that.
With nearly 3 million followers through Instagram and TikTok, New York Nico, real name Nicolas Heller, has an immense impact on the characters and businesses he showcases, often sending droves of new fans their way.
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