The report indicates that Africa loses up to $3.2 billion annually in inflated interest payments on sovereign debt, linked directly to negative media stereotypes.
Moky Makura states, "We've always known that there's a cost to the persistent stereotypical media narratives about Africa. Now we're able to put an actual figure to it."
The study highlights that while media coverage has improved, it remains skewed as it often focuses disproportionately on conflict, corruption, and poverty.
The researchers advocate for a more balanced narrative to challenge the negative stereotypes that persist in the portrayal of Africa in international media.
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