A National Advertising Review Board panel upheld T-Mobile's claim of offering customers a 20% savings monthly over other major competitors. However, it recommended modifications for clarity in comparisons, indicating that the commercial's wording could mislead consumers regarding comparisons with mid-tier companies like Charter's Spectrum Mobile. T-Mobile affirmed the ruling and emphasized its commitment to responsible advertising and self-regulation, while the discourse underscores ongoing competition and transparency issues in wireless service marketing.
The BBB National Programs' National Advertising Review Board supported T-Mobile's claim of "save 20% every month vs. the other big guys," despite a challenge from Charter.
The National Advertising Division recommended modifying T-Mobile's advertisement for clarity on comparison, but supported the savings claim when it excluded Spectrum Mobile.
Collection
[
|
...
]