"Although many proms in the UK take place in the summer months, many young people start to find their prom dresses as early as the October half term, but the most popular time to look is January or February. Myself and many other experts worldwide agree that five months before your prom is the ideal time to lock down your perfect prom dress."
"Early shopping gives you access to the widest selection of styles, sizes, and colours many of which sell out quickly as the season progresses and you also get the first choice of dress for your school, as many prom boutiques won't sell the same dress twice to the same school."
"It's about making your dress shopping experience enjoyable and ensuring you feel your absolute best on prom night."
"This led me to identify a gap in the market and so Silhouette London was launched to offer quality, well-priced party and prom clothes and accessories."
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