The MTA and Zabar's launched their collaboration in celebration of their milestone birthdays: the subway's 120th and Zabar's 90th, highlighting their intertwined histories and cultural significance.
On Oct. 22, Zabar's will distribute its iconic black-and-white cookies at subway stations across the city, marking a unique engagement with commuters in a culinary celebration.
From Oct. 24 to 27, Zabar's will offer a special morning deal for commuters—$1.20 bagels with schmear—reflecting its history of affordability and commitment to community service.
Zabar's, established in 1934, has become a hallmark of the Upper West Side, consistently delivering top-notch food products while celebrating its roots and connection to the subway.
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