"Minecraft' is the best-selling video game of all time and this world-first will see fans experience its thrill and creativity in real life at theme parks and city centre attractions in leading tourist destinations."
Kayleen Walters, vice-president of franchise development for gaming at Microsoft, stated, 'This is an incredibly exciting step that will help broaden the appeal of the game, moving it beyond just a digital world.'
Merlin Entertainments has agreed to an initial £85-million deal with Mojang Studios to bring Minecraft-themed attractions to parks in Britain and the U.S. by 2026.
Scott O'Neil, Merlin's chief executive, framed the deal as 'a significant milestone' in merging digital gaming culture with real-world experiences for fans.
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