Meta's new verification requirements for financial advertisers aim to curb rising investment scams involving fake celebrity endorsements. Advertisers must prove their legitimacy starting February 2025.
Amid growing pressure from regulators and politicians, Meta will demand that financial advertisers verify their identities, ensuring that those promoting financial services are legitimate and accountable.
With reported losses of $135 million from investment scams in 2024, including $35 million from social media scams, these new measures are critical for user protection.
Meta's verification process includes requiring Australian financial services license numbers or government IDs for individuals, improving transparency and accountability within financial advertising on their platforms.
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