Meghan Markle's brand American Riviera Orchard is facing significant trademark challenges, most recently with Harry & David protesting against similarities to their 'Royal Riviera' line.
The USPTO previously refused Markle's trademark application, citing the geographical descriptiveness of the name and the likelihood of public confusion regarding similar products.
Markle's representatives labeled the refusal a 'routine and expected' part of the trademark process, indicating readiness to respond to the USPTO's concerns.
The escalating trademark issues highlight the complexities of launching a new brand, especially in a market where established competitors are protective of their trademarks.
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