Anushka Cross, a 46-year-old lawyer, has kept all 1,000 of her greeting cards since 1978, cherishing them for the memories and emotions they evoke.
The research from Funky Pigeon highlights that four-out-of-10 Brits keep every card they receive, with 25% hoarding cards for over 20 years, showcasing their sentimental value.
Anushka spends hours creating photo albums to organize her cards and plans to repurpose them into artwork, demonstrating her deep connection to the memories they represent.
According to the study, 80% of people find physical cards more meaningful than digital alternatives, with Christmas and major birthdays being particularly significant occasions for card giving.
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