Lillard's humility and humor shine through as he reflects on his career, stating, "I’ve been in this business long enough to appreciate the fan base that supports me and the opportunities that come my way." His love for his craft is palpable as he discusses balancing family life with his roles.
Discussing the intersection of horror and spirits, he notes, "Our belief is that you should provide something to a community that no other brand really acknowledges. It’s not like there's a whiskey out there building a horror theme, and if we can marry those two worlds, it’s a chance to create something unique for fans."
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