England captain Maro Itoje has urged Six Nations organizers to maintain free-to-air broadcasts of the championship, fearing it may transition behind a paywall. He reflects on his personal experiences growing up watching the tournament on BBC and ITV, underscoring that rugby union needs increased exposure. The current broadcasting deal ends this year, and while subscription broadcasters may offer larger financial bids, they lack the audience reach of free-to-air channels. Itoje argues for broader accessibility to grow the sport's fanbase, advocating flexibility in scheduling to attract broadcasters.
I think the Six Nations should be viewed by as many people as possible. Rugby needs more eyes on it, not less.
The fact that it's been on free-to-air, for so many people... the sport should be looking at ways to be more accessible to more people.
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