Mark Zuckerberg has taken a cautious approach during the 2024 elections, avoiding deep engagement with political content on Meta's platforms to prevent controversy.
By reducing political content across Facebook, Threads, and Instagram, Meta aimed to sidestep the electoral scrutiny that plagued them during previous elections.
The strategy of distancing from politics allowed Meta to evade the intense scrutiny and accusations that impacted its operations in the past elections.
While Elon Musk took risks by supporting Trump, Meta's low-profile strategy appears to have worked, keeping it out of the political hot seat.
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