The Manchester United Supporters' Trust (MUST) has urged Sir Jim Ratcliffe to maintain current season ticket prices and avoid selling young players to prevent significant unrest among fans. Rising ticket costs were implemented without fan consultation, citing the need for operational efficiencies and revenue stabilization. MUST emphasized the dangers of negative sentiment, warning that discontent could escalate into open rebellion, impacting matchday revenues and sponsorships. They presented a five-point plan, advocating for a freeze on prices to unify and support the club during crucial matches.
A price increase or significant ticketing policy changes would land very badly with fans at this time. Negative sentiment comes with financial costs, as discontent escalates into active protests and disillusionment.
This discontent could lead to outright rebellion, with consequences not just for matchday revenues but also for sponsor relations and the club's global brand.
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