Scott O'Neil is set to replace Greg Norman as CEO of LIV Golf, marking a significant leadership change influenced by the Saudi Arabian Public Investment Fund.
O'Neil’s extensive background in sports management, particularly as CEO of Harris Blitzer Sports & Entertainment, positions him well to lead LIV Golf into its next chapter.
While Norman will step down as CEO, he may retain a role on LIV's board, leaving questions about the balance of power within the organization.
O'Neil's recent departure from Merlin Entertainments and subsequent appointment as LIV CEO underscores the ambitious vision behind the league's future developments.
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