LIV Golf's season-opening tournament in Riyadh ushers in a new era for golf broadcasting in the UK, with ITVX set to provide comprehensive coverage of all 14 LIV Golf events this season. This agreement highlights the significance of live golf returning to free-to-air television, allowing broader access to fans. LIV Golf's Senior VP, Ron Wechsler, emphasized the importance of this partnership in expanding the league's global reach. ITV Sport's Director, Niall Sloane, echoed excitement for this innovative approach to broadcasting LIV Golf, aiming to engage more fans directly with the sport.
Our partnership with ITV represents a major milestone as we strive to bring LIV Golf to every corner of the world.
This partnership delivers free-to-air coverage for fans in the UK and we are delighted to welcome LIV Golf to ITV Sport.
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