The British & Irish Lions are considering a match in Las Vegas for their 2029 tour of New Zealand, aiming to tap into the US market.
Preliminary discussions have occurred between Lions representatives and the New Zealand union as both explore new commercial opportunities in the United States.
The Lions' warm-up matches have become easier to organize due to an agreement with Premiership Rugby, enhancing their overall tour logistics.
Hosting a fixture in Vegas could attract rugby's growing audience in the US, especially given the All Blacks' increasing presence and a large Polynesian demographic.
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