Lexus has strengthened its ties to the surf community by extending its partnership with the World Surf League (WSL) as title sponsor for major 2025 events. Originally entering the surf scene in 2024, this collaboration now spans globally, showcasing Lexus' commitment to performance and the coastal lifestyle. This partnership aims to enhance fan experiences and blend luxury automotive engineering with professional surfing artistry. Notably, the Lexus Surf LX concept was revealed at the Pipe Pro, marking a new chapter in their innovative journey with the sport.
This expanded partnership will allow us to elevate the fan experience to new heights, creating amazing moments for the surf community.
We are kicking off the 2025 season alongside Lexus at Pipe and couldn't be more excited to continue to build on this partnership for years to come.
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