Leeds United’s strong performance in the Championship and their new £10m per season deal with Adidas signify a potential return to the Premier League.
Football finance expert Stefan Borson highlights the significance of Leeds' new kit deal, stating it reflects confidence in their imminent promotion ambitions.
The extension of the kit deal, which spans five years, is seen as both a financial boost and an indication of Leeds’ expected resurgence in football.
Adidas' aggressive push in football merchandising and the lucrative deals with clubs like Man United and Liverpool enhances Leeds' visibility and financial prospects.
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