Federal prosecutors have identified the use of a single company's software by landlords to set rent prices as an unlawful information-sharing scheme that unfairly inflates housing costs.
San Diego's city council president is calling for a ban on the pricing software in response to rising rents, similar to a measure enacted in San Francisco to curb algorithm-driven rent pricing.
California lawmakers previously attempted to pass legislation against pricing algorithms, highlighting the ongoing conflict between technological practices and fair housing laws amid high rental costs.
Bakersfield Democratic Sen. Melissa Hurtado emphasized the necessity of ensuring a fair economy and protecting new businesses from being undermined by proprietary algorithms affecting rent pricing.
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