The Fifteen Percent Pledge Gala celebrated its annual event in Los Angeles, drawing significant attention from Hollywood and the fashion elite. Founded by Aurora James in 2020, the initiative urges major retailers to allocate 15% of their purchasing power towards Black-owned businesses, reflecting their demographic representation. With an impressive $14 billion shifted to this cause, the gala not only honors the work done but also provides grants to entrepreneurs. This year's event, hosted by Yvonne Orji and attended by figures like Kim Kardashian, further emphasized the fashion industry's role in philanthropy as it kicked off Black History Month.
"The Fifteen Percent Pledge Gala, founded by Aurora James, aims for major retailers to commit 15% of purchasing to Black-owned businesses, reflecting their population percentage."
"With a success of shifting $14 billion to Black enterprises, the gala showcases the fashion elite's commitment to philanthropy and support for the cause."
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