"I went to Glastonbury last year and I wasn't drinking at the time and the options at Glastonbury were shocking. All you could get was Erdinger non-alcoholic beer, Red Bull, Coca-Cola, coffee and maybe juices. It was fine on day one, but on day four you're done with it."
"What we have noticed with Board's was that the market was far more diverse than just people who might have had alcohol problems. There is a cultural shift. Young people don't really drink a huge amount. They socialise on apps, they go on Tinder and meet people for coffee and don't go out in groups in pubs like we used to."
"Designing a venue that combined the atmosphere of the pub with drinking options including dozens of non-alcohol drinks, pizza and games seemed the next thing for O'Shea."
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