Park Jung-joo, head of Spotify Korea, stated, "K-pop has seen an incredible global growth of 362% over five years, highlighting its immense popularity and impact in the music industry. This surge reaffirms K-pop's status as not just a genre, but a cultural phenomenon taking over worldwide streams and audiences."
In Park's words, "K-pop artists have successfully broken into international charts, with BTS being pioneers of this movement. Their songs like 'Dynamite' and 'Butter' have not only topped the Billboard Hot 100 but have redefined how K-pop is perceived globally, showcasing the genre's appeal beyond its origins in South Korea."
"Stray Kids made history by securing both of the top two positions on the Billboard 200 this July, marking a significant milestone for K-pop in top-tier chart performances. Their fifth consecutive No. 1 album spot is a testament to K-pop's growing influence and the artistry that drives these groups to prominence," Park noted.
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