Johnnie Walker celebrates the Year of the Snake with its 12th consecutive Lunar New Year limited edition release, featuring the Blue Label bottle designed by artist James Jean. The design symbolizes wisdom and renewal and intertwines traditional and contemporary aesthetics. The brand also collaborated with comedian Ronny Chieng to enrich the festivities with culture and humor, providing a unique, vibrant experience that honors Lunar New Year traditions while celebrating fresh beginnings. This marks the conclusion of Johnnie Walker's Zodiac series, showcasing a decade-long celebration of cultural appreciation.
In true Johnnie Walker fashion, the festivities go beyond just whisky. The brand has teamed up with Emmy-winning comedian Ronny Chieng and acclaimed artist James Jean to create an experience that's as rich in culture as it is in flavor.
For this year's design, I wanted to capture the energy and idea of renewal associated with the Year of the Snake by bringing a fresh perspective that still honored the deep cultural significance of the holiday.
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