joao loureiro serves nameless grayscale gelato at tadao ando's Mpavilion 10 in melbourne
Briefly

João Loureiro's Escala de Cinzas serves six nameless shades of grey gelato, inspired by ashes, creating a unique edible art experience that plays on mystery.
The gelateria Piccolina serves the Escala de Cinzas project every weekend until January 5, 2025, maintaining the mystery of flavors by keeping them nameless.
João Loureiro emphasizes that revealing the flavors would defeat the purpose of this artistic endeavor, which echoes his previous grayscale food art from 2011.
Users have speculated about the flavors of the gelato, including possibilities like black sesame, but neither the artist nor the gelateria has confirmed these guesses.
Read at designboom | architecture & design magazine
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