JetBlue has decided to continue to roll out a cold meal menu for economy class passengers, as they strive to balance profit margins while maintaining quality.
Despite announcing a $25 million profit for the summer of 2024, JetBlue's earnings were significantly down 82% compared to the previous year, highlighting ongoing financial challenges.
The menu change comes as part of JetBlue's broader strategy to cut costs, including reduced flights in unprofitable markets and the introduction of surge pricing on checked bags.
The new cold meal options feature quality items from the American chain DIG and are designed to maintain a positive customer experience without the traditional hot meals.
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