It's my first Halloween in the UK for two decades and my American children are not impressed | Emma Brockes
Briefly

The Halloween spending in the UK has reached £776 million, tripling since 2013, driven primarily by Gen Z and millennials, showcasing the cultural shift.
Older generations often participate in Halloween reluctantly, reminiscing about their childhoods when costumes were low-key and homemade, contrasting sharply with today's extravagant spending.
People in the UK are increasingly embracing Halloween celebrations, which reflects a growing cultural assimilation of American traditions, seemingly outpacing the slow acceptance seen in the past.
Read at www.theguardian.com
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