"We want to make sales, but we also see this as a new marketing opportunity," says Jamie Bourgeois, director at Jackson Fine Art. "It's wonderful to get in front of people. We want to make connections that will hopefully become sales, and also relationships." This statement underscores the importance of networking and relationship building at art fairs, especially in a new market like Atlanta.
Gallerists noted that while there was enthusiasm at the Atlanta Art Fair's VIP preview, this did not immediately equate to sales. Many believe it may take time to see significant commercial results.
The preview was a bustling event with around 3,500 attendees, reflecting a strong local interest in supporting the arts. However, it remains to be seen whether this initial excitement translates into sustainable sales over the fair's entirety.
Some dealers drew parallels to the Dallas Art Fair, describing their sales expectations as potentially being like the "slower burn" characteristic of that event, suggesting local markets might take time to catch on.
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