The skyrocketing prices of olive oil, now averaging £9.49 per bottle, have encouraged producers to adulterate their products with lower-quality oils, increasing cases of fraud.
Experts suggest that consumers should always check for 'Extra Virgin' labeling and taste for bitterness and pepperiness, which can indicate the quality of olive oil.
Olive oil fraud typically involves mislabeling lower-quality products as high-quality extra virgin olive oil or mixing them with cheaper oils like sunflower or rapeseed.
Professor Maurizio Servili asserts, 'It's easier and more economical to make frauds of an expensive product than a cheap product,' highlighting the lure of olive oil forgers.
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