Japan's rise to a tourism hotspot has resulted in a record 36.8 million visitors in 2024, a significant increase driven by a weak yen and influences from social media. The surge mirrors past tourism trends observed in Iceland, prompting concerns over overtourism. Industry experts emphasize the need for Japan to adopt proactive strategies in managing tourism sustainably, learning from other international destinations to avoid potential pitfalls associated with overcrowding and resource strain.
Japan's tourism boom, reaching a record 36.8 million visitors in 2024, faces challenges of overtourism that require proactive management strategies.
Experts suggest Japan should proactively learn from other popular destinations to mitigate overtourism impacts, ensuring sustainable tourism development.
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