Self-deprecating humor, as shown by Ronald Reagan, enhances relatability, presenting politicians as more approachable and intelligent—a strategic tool in political communication.
At the 1996 Democratic Convention, Al Gore humorously referenced his own dullness by announcing he would dance the Macarena, effectively using self-mockery to engage with voters.
The use of humor in politics is not new; Andrew Jackson employed the jackass as a campaign symbol, turning an insult into a powerful political brand.
Baumgartner notes that while some humor can help politicians connect, it largely depends on the individual and the political climate to be effective.
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