International student competition by BE OPEN hopes to inspire young people take an active part in building a sustainable future

Elena Baturina emphasizes that the primary goal behind these international competitions is to raise awareness of the Sustainable Development Goals (SDGs) and showcase innovative solutions to achieve them. By recognizing the top ideas globally, BE OPEN aims to foster discussions and promote sustainable changes, thus motivating young individuals to see themselves as integral to shaping a sustainable future.

Through the Designing Futures 2050 competition, BE OPEN seeks to inspire young creatives to rethink and adapt the SDG agenda in line with contemporary challenges. This initiative encourages them to engage actively in developing pragmatic and sustainable action plans, enabling a real impact on future sustainability.

Baturina reflects on how futures studies, which delve into alternative futures, offer young people a valuable framework for navigating our complex world. Far beyond forecasting, this discipline also sheds light on the cultural values and changes needed to achieve sustainable development, emphasizing the importance of their role in this process.

Read at Business Matters