"With the [holiday] market outside, and [the nearby] Rockefeller Center tree, Bloomingdales ... the tourism here is huge," said Lovitch, who holds the Guinness World Record four times over for the largest edible gingerbread village.
"There's such a confluence of New Yorkers and tourists together, they're all coming to see New York City at Christmas - so let's give them New York City at Christmas," he added.
"Every year, I don't bring anything back, everything's new - except for one Santa Claus," Lovtich said.
The result is a 350,000-square-foot miniature Gotham displayed at The Shops at Columbus Circle, complete with 23,000 jelly beans, 300 pounds of gingerbread and 1,920 pounds of icing - which took over 800 hours to build over 12 months.
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