Paytm's recent regulatory approval to add new UPI payment users marks a turning point after an eight-month restriction, potentially reviving its market position.
Following months of scrutiny from the Reserve Bank of India, Paytm's market share dropped, highlighting the competitive pressures from dominant players like Google Pay and PhonePe.
Analysts believe that the new approval can significantly accelerate Paytm's user growth, which has seen a drop to 68 million from 100 million earlier this year.
Despite reporting a slight quarterly revenue increase, Paytm's earnings remain down significantly year-on-year, illustrating ongoing challenges in the competitive financial services landscape.
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