The Mahakumbh event, taking place every 12 years in Prayagraj, India, is currently drawing millions of Hindus seeking spiritual cleansing. Local businessman Arvind Agrawal experiences a surge in demand for Mahakumbh-themed stationery, boosting his annual revenue from $570,000 to over $660,000. Celebrated at the Sangam confluence, the festival spans 10,000 acres with accommodations for participants. Its mythological significance stems from the elixir of immortality, providing unique cultural and economic opportunities for the local area.
I have hardly slept for more than four to five hours during the night over the past three months due to the massive demand for our items.
The extra demand is going to boost my annual revenues of about $570,000 to more than $660,000.
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