In October 1988, the Philadelphia Eagles, struggling in the NFC East, teamed up with West Coast Video to create a rap song titled 'Buddy's Watchin' You.' Inspired by the success of the Chicago Bears' 'Super Bowl Shuffle,' the Eagles aimed to bolster team spirit. The project, costing about $20,000, featured contributions from Eagles players and included a mini-documentary. The VHS tape, priced at $9.99, sold thousands of copies and donated a portion to charity. This creative endeavor reflected the enthusiasm of fans and the team's resilience during a tough season.
The Eagles’ rap song ‘Buddy’s Watchin’ You’ was a bold attempt to capture the team spirit, inspired by the Chicago Bears’ earlier success with the ‘Super Bowl Shuffle.’
Produced by West Coast Video for only $20,000, the tape included a mini-documentary showcasing the making of the Eagles’ song, driving significant sales.
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