I'm a photographer who shoots weddings around the world. Couples want one kind of photo - but they don't actually use them.
Briefly

"I like to say shooting for weddings is the 'Olympics of photography' because it pushes every skill a photographer has... It’s not just about snapping candid shots of the couple."
"Most couples want candid shots, but we always end up using proper posed photos because they become valuable, often the last time the entire family is together."
Read at Business Insider
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