Dries Van Noten emphasizes that fashion thrives on contradictions, blending influences like streetwear with bold prints to create something unique and engaging.
He applies this principle to perfumes, inviting perfumers to explore unexpected combinations of ingredients, fostering a spirit of curiosity and experimentation.
Dries notes that understanding a perfume requires engagement – the more you experience it, the deeper your appreciation and comprehension of its complexity.
His goal for perfume is to create an enveloping experience, much like fashion, that challenges traditional boundaries and encourages exploration.
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