I tried 5 brands of rolls from the store and ranked them from worst to best
Briefly

King's Hawaiian rolls offer a notable sweetness and soft texture that makes them a great companion for meals, often seen as a top choice by many.
Nature's Own emerged as the favorite due to its balanced flavor and perfect texture, consistently proving to be a delightful accompaniment to any meal.
Warmth and butter played a significant role in enhancing the flavor and texture of each roll, demonstrating the impact of simple preparation on store-bought products.
While some rolls were too chewy or dry, Nature's Own perfected the balance between flavor and mouthfeel, making it a worthwhile store-bought selection.
Read at Business Insider
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